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for Newspaper advertisement for Meritas swimsuits
Newspaper advertisement for Meritas swimsuits
Date1936
Object numberANMS0452
NameArchive series
MediumPaper
ClassificationsEphemera
Credit LineANMM Collection Gift from Dale O'Sullivan
Terms
DescriptionThis archive series numbered [001] - [008] consists of eight 1936 newspaper advertisement for Meritas swimsuits collected by designer Peter O'Sullivan. They depict a woman wearing a Lastex style H22, H45 and H58 swimsuit, and the Australian surf champion Jim Reilly wearing swimsuits H84 and H77.HistoryPeter O'Sullivan became the first Australian to successfully design and manufacturer swimwear for export to the United States by creating two innovations. He won the world patent for the square belt buckle, known as the 'Superman' buckle, after it was incorporated into Superman's costume and he developed the small skirt across the front of both men's and women's swimsuits known as the 'modesty panel'.
O'Sullivan's 'modesty panel' became a feature of Australian and international swimwear fashions right up until the 1970s. His Black Lance swimwear range in the 1930s featured low cut backs, fashionable colours and decorative flourishes.SignificanceThis is a rare archival collection with excellent display potential relating to Melbourne based swimwear designer Peter O'Sullivan. The collection documents all aspects of knitted swimwear production from the development of designs, to the choice of models, manufacture and distribution of swimwear. The collection illustrates the European and American influences on O'Sullivan's designs, as well as his innovations of the modesty-skirt and 'Superman' buckle.
