It Is Always Summer in Hawaii

Date1927 - 1928

Object number00042595

NameBrochure

MediumInk on paper

Dimensions222 x 100 mm

ClassificationsEphemera

Credit LineANMM Collection

Terms

DescriptionFolded brochure reading 'It Is Always Summer in Hawaii, A Mild Summer, - Never Too Hot - Never Too Cold, Surfing All the Year Round, Luxuriant Tropical Foliage, Strange Luscious Fruits, Gorgeous Flowering Plants, Coral Reefs and Aquatic, Gardens'. It was produced by Thomas Cook & Sons, Melbourne for their 1927 - 1928 season and details various ports of call scheduled for both the RMS NIAGARA and RMMS AORANGI. Back page advertises a special return fare for Second Class passengers.HistoryWhile tourists to Hawaii started arriving to the islands in the late 1800s, these were intrepid travellers for their time, visiting volcanos and were happy to travel without the need for luxury accommodation. As word of the beauty pf the Hawaiian Islands spread, in 1901 Hawaii first luxury hotel opened on Waikiki beach, Beaux Arts Moana Hotel. It was a gamble that paid off for builder Walter Peacock who promoted Hawaii in San Francisco and encouraged people to visit Hand stay at his new hotel. It worked and an estimated 2000 tourists visited in 1903. With the arrival of steamships, and later airliners, the future of Hawaii as a tourist destination was set and continued to grow now seeing nearly 10 million arrivals annually. SignificanceKnown as "Queen of the Pacific" the NIAGARA was a popular liner for over 20 years, transporting thousands of passengers from Sydney to Vancouver - via Auckland, Suva and Honolulu.