Advertising poster for Jantzen Swim Suits and Sun Clothes
Artist
Archie Dickens
Maker
Jantzen
(American, founded 1910)
Date1940s-1950s
Object number00044247
NameAdvertisement
MediumPaper, ink, linen
DimensionsDisplay dimensions: 260 x 185 mm, 40 g
ClassificationsPosters and postcards
Credit LineANMM Collection
DescriptionThis advertising artwork depicts a man and a woman wearing Jantzen Sun Clothes swimwear, alongside the slogan 'Jantzen Swim Suits .. Sun Clothes'. The detailing on the figures' clothing and skin has been hand-worked over a lithographic print. Sun Clothes was an active sportswear line manufactured by Jantzen from 1940.
The woman is depicted wearing a halter neck two piece swimsuit and a matching broad brimmed sun hat. The swimsuit's design reflects the late 1940s fashion for two piece swimsuits that still ensured modesty for the wearer with the inclusion of a loose full skirt.
HistoryThe two piece swimsuit, made famous by Hollywood starlets such as Ava Gardner, emerged during the war time years of the 1940s. Its modest design was less about a motivation to shock, than fabric saving necessity. The two piece of this period usually covered the naval, unlike the more daring bikini that was not to gain widespread popularity until the 1960s.
SignificanceThis illustrated graphic is representative of Jantzen's 1940s and 1950s swimwear fashion advertising.
1920-1929
