Quicksilver European catalogue
Maker
Quiksilver International
Date1999
Object number00033081
NameCatalogue
MediumInk on card
DimensionsOverall: 300 x 230 mm, 4 mm, 0.32 kg
ClassificationsEphemera
Credit LineANMM Collection Gift from Quicksilver International
DescriptionThis 1999 Quicksilver European catalogue was produced in Australia and features photographs of people surfing, snowboards, windsurfing and skating on the cover. As well as providing information on Quicksilver products, the catalogue also contains articles on the history of the company.HistoryQuiksilver, one of the world's largest manufacturers of surfwear, is based in Huntington Beach, California. The company's logo consists of a large wave with a mountain on a red background. It is possible that this represents the abbreviation for California, 'CA', though it is also believed to have been influenced by The Great Wave off Kanagawa, a woodblock print by the Japanese artist Hokusai.
Quicksilver is an international brand, selling clothing and equipment used in surfing, snowboarding, skiing and skating. Quicksilver also operates the Roxy women's wear brand and Quicksilver Youth. In 2008 the company sponsored around 500 amateur and professional surfers, skateboarders, skiers and snowboarders, including the likes of surfer Kelly Slater and skateboarder Tony Hawk. There is also a Quicksilver Pro men's surfing tournament and a Roxy Pro women's tournament held each year on the Gold Coast in Australia and in France.SignificanceThis catalogue documents the products available to Quicksilver stores and retailers in Europe in 1999.
