CREMONA

Maker Henry W Peabody & Co Australian Line (American, founded 1867)

Printer Rand, Avery & Co

Date1882

Object number00032184

NameClipper card

MediumInk on paper

DimensionsOverall: 167 x 100 mm

ClassificationsEphemera

Credit LineANMM Collection Purchased with USA Bicentennial Gift funds

Terms

DescriptionThis colour chromolithograph card is advertising the transport of cargo and freight between Boston and Melbourne on board the clipper ship CREMONA. It has been decorated with the Australian and American Coat of Arms and the logo of the Australian shipping line Henry W Peabody & Co. The card features the colours of mauve, black, green and gold gilt.HistoryClipper ship cards were one of the advertising methods used by ship owners to promote their vessels and transport schedules. In colourful print and bold designs they publicised the supposedly superior qualities of each vessel, often using images of maritime scenes, mythology, patriotism and women to promote their cause. The cards were largely manufactured during the late-19th century and were designed to be handed out at the docks. They were brighter and more appealing than the newspaper advertisements of the time but often used similar wording. They could be printed in up to seven different colours including blue, red, green white, black, brown, and yellow. Some printers also used gold, bronze and purple. The majority of clipper cards were produced when the popularity of the clipper ship was dwindling and merchants were opting for faster steam powered vessels. Clipper ships were largely active between 1845 and 1875. Their design concentrated on speed instead of cargo capacity, which was a great benefit for shipping companies eager to transport goods quickly. The sleek and graceful ships generated a sense of romance, competition, national pride and innovative technology. They were a symbol of American modernity and fundamental to the expanding global economy. The CREMONA was a 609 ton clipper ship that operated out of Boston. In 1882 it was under the command of Captain P C Gove.SignificanceThis clipper ship card is representative of trade and commerce between America and Australia during the late 19th century. It illustrates the role of the clipper ship CREMONA in Australian waterways.