Bra insert for swimsuit
Maker
Staycup
Date1970s
Object number00029619
NameBra insert
MediumSynthetic polyethylene, nylon
DimensionsOverall: 0.006 kg
ClassificationsClothing and personal items
Credit LineANMM Collection Gift from Joan Gray
DescriptionProduced in England by Staykup, this pair of bra inserts has a synthetic polyethylene core, and is covered in beige nylon. The insert would have adhered to the body with tape along the edges.HistoryIn the 1950s and 1960s swimsuits and sunsuits were often shaped with paneling and built-in supports in order to create a curvaceous, ultra-feminine silhouette that emphasised the bust, waistline and hips.
From the 1950s there was a shift away from natural fibres, such as wool and cotton, to synthetics. Nylon, developed during World War I by DuPont, USA, was the first in a series of synthetic fabrics used by swimwear and lingerie manufacturers. It was quick drying and stretched to hug the figure, providing a more self-supporting garment.SignificanceThough often overlooked, items such as bra inserts offer an important insight into the structuring of garments. Worn by Joan Gray, a house model for Jantzen, these bra inserts are representative of bust enhancers from the 1970s. They also document the use of inserts in swimwear.
