'On Any Morning'
Datec 1974
Object number00018190
NameHandbill
MediumPrinted ink on paper
DimensionsOverall: 124 x 277 mm, 0.001 kg
ClassificationsEphemera
Credit LineANMM Collection Gift from D Sumpter
DescriptionThis 1974 handbill for the Australian surf documentary 'On Any Morning' was produced in the United States. The handbill features information about screen times in Santa Monica and an illustration of a 'woody' wagon in an art deco style.HistoryIn the 1960s surf art moved off the cover of surfing magazines and onto film posters promoting movies featuring young male surfers riding large waves in exotic locations. By the 1970s surfing films had shifted from 1960s Hollywood beach party musicals produced for the broader community, to the 'soul-surfing' exploration of counterculture lifestyles. During this era films were either created in a documentary style, which targeted the surfing enthusiast, or as a fictional feature film with the focus on the reality of surfing.SignificanceThis rare movie handbill illustrates the role of surfing in popular culture, and is an important example of the promotional material associated with surf movies of this period.
