Take Vincent's with Confidence
Maker
Vincent Chemical Company
(Australian, founded 1919)
Date1950s
Object number00016788
NamePoster
MediumColoured offset lithographic print on paper.
DimensionsOverall: 2314 x 1060 mm, 6.9 kg
ClassificationsPosters and postcards
Credit LineANMM Collection
DescriptionThis illustrated poster advertising Vincent's headache medication features a colour lithographic image of model Feli Whitman at Bondi Beach. Swimmers and beach scenes were often used in advertising campaigns during the 1950s as the beach symbolised health and happiness to a receptive public audience.HistoryThroughout the 20th century, posters were used as a relatively inexpensive, eye catching and easily distributed way of marketing. Beach scenes were a popular advertising theme in Australia during the 1950s.The sea air, bathing and beach recreation were associated with health and well being, and people were increasingly encouraged to spend time outdoors. This poster reflects the transformation of the tanned body into a fashionable and healthy icon.SignificanceThe poster is representative of 1950s advertising and is an important record of the use of swimsuits in the marketing of household products.Feli Whitman's makeup and hairstyling is reminiscent of Audrey Hepburn in the early 1950s.
