PIX magazine, 16 October 1948

Date16 October 1948

Object number00001160

NameMagazine

MediumInk on paper

DimensionsOverall: 350 x 260 mm

ClassificationsEphemera

Credit LineANMM Collection

Terms

DescriptionAn edition of PIX magazine, 16 October 1948 (Vol.21, No.14). The front cover features a black and white photograph of a woman wearing a striped bikini sitting on a rock with one foot dipping into the ocean. The accompanying caption reads 'Do Women Dress for Men?’ The feature article in this edition is 'Sensational New Drug'.HistoryPIX magazine was established in 1938 and became one of Australia's most popular magazines during the 1950s, 1960s and 1970s. The publication focussed on devoting editorial space to captioned images rather than text and became known for its cover girls. Like Australasian Post, PIX was dedicated to exploring Australiana and showcased cartoons, jokes, fiction and general interest stories. Following the sexual revolution of the 1960s, the magazine became more risqué with its content and images, indicating an Australian society going through political and cultural change. In the 1970s, with the rise of other popular culture media such as television, circulation for PIX began to drop and it merged briefly with People magazine before disappearing from sale altogether.SignificancePIX magazine was one of Australia's most popular general interest magazines. PIX became known for its cover girls, who often sported the latest in swimwear designs, and the changes in the magazine's content and style records the development of Australian culture during the latter half of the 20th century.