Magazine advertisements for 'Jantzen' swimsuits
Date1930-1939
Object numberANMS0458
NameArchive series
MediumPaper
ClassificationsEphemera
Credit LineANMM Collection Gift from Dale O'Sullivan
DescriptionThis archive series numbered [001] - [037] consists of magazine advertisements for 'Jantzen' swimsuits collected by designer Peter O'Sullivan. The ladies advertisements feature the figure-control swimwear styles Miami and Uplifter, depict Elinor Davenport wearing the Coquette, Eleanore Whitney wearing Kerchief, and Ann Dvorak wearing the Basque Kerchief. The men's advertisements feature the 'sun suit', 'racing suit', 'topper suit', 'trunks', and the 'beach shirt' which quickly converts into a full regulation suit.HistoryPeter O'Sullivan became the first Australian to successfully design and manufacturer swimwear for export to the United States by creating two innovations. He won the world patent for the square belt buckle, known as the 'Superman' buckle, after it was incorporated into Superman's costume and he developed the small skirt across the front of both men's and women's swimsuits known as the 'modesty panel'.
O'Sullivan's 'modesty panel' became a feature of Australian and international swimwear fashions right up until the 1970s. His Black Lance swimwear range in the 1930s featured low cut backs, fashionable colours and decorative flourishes.SignificanceThis is a rare archival collection with excellent display potential relating to Melbourne based swimwear designer Peter O'Sullivan. The collection documents all aspects of knitted swimwear production from the development of designs, to the choice of models, manufacture and distribution of swimwear. The collection illustrates the European and American influences on O'Sullivan's designs, as well as his innovations of the modesty-skirt and 'Superman' buckle.
1930 - 1938