Skip to main content
Advanced Search
Image Not Available for On Hot Summer Days Cool Off with Tooth's KB Larger
On Hot Summer Days Cool Off with Tooth's KB Larger
Image Not Available for On Hot Summer Days Cool Off with Tooth's KB Larger

On Hot Summer Days Cool Off with Tooth's KB Larger

Artist
Date1940s
Object number00044240
NamePoster
MediumPhotolithograph
DimensionsOverall: 985 x 740mm
ClassificationsPosters and postcards
Credit LineANMM Collection
DescriptionThe modernist graphic design of thid Tooth's poster incorporates the streamlined of figure of a male sunbather. Breweries used outdoor scenes of the beach, sunbathing and sport to promote their products and associate them with a healthy lifestyle.HistoryThe concept of the pub as a picture gallery came originally from Sydney portrait painter Jules Henry Roy Rousel. Rousel trained at the Royal Art School in Sydney and at the Slade and Royal Academy schools in London. In the 1920s Rousel took over a sign writing business and in 1929 sketched English statesman, Earl Balfour. Rousel's revolutionary idea was to hang the portrait behind glass on the outside of the Lord Balfour Hotel on the corner of Elizabeth and King Streets. The Balfour portrait caused an immediate sensation, crowds gathering to watch the construction of the glass panels on the hotel. This bold new idea took art out of the gloomy cloisters of the galleries and brought it to the people. Rousel saw the potential of pub pictorials providing other groups and districts a sense of personal connection with their favorite pubs. From the Tooth's board, Rousel secured a trial batch of pub paintings sporting scenes that included a clear message that Tooth's beer was the breakfast of champions. Rousel was responsible for the development of the pub poster as a popular and iconic addition to the Australian pub. Pub posters became an eye catching and easy way of marketing - with the beach featuring as one of the most popular and iconic subjects. Tooth & Co Ltd was established in 1835 and incorporated in New South Wales in 1888, the company was acquired by Carlton & United Breweries in 1983. There was a time in a bygone era when every Australian pub wasn't complete unless it had its own Tooth & Co pub poster.SignificancePub paintings were deliberately chosen to emphasise, reflect and reinforce local interests and were designed to compliment each hotel's style. This poster commissioned by Tooth & Co Ltd uses simple emotive slogans with beach culture imagery.