aussieBum 'Low Rider Viper' men's swimsuit
Maker
aussieBum
(Australian)
Date2009
Object number00046153
NameSwimsuit
Medium90% Polyamide, 10% Elastane (Spandex, Lycra)
DimensionsOverall: 220 x 395 mm
Copyright© aussieBum
ClassificationsClothing and personal items
Credit LineANMM Collection Gift from aussieBum
DescriptionSean Ashby of the emerging Australian swimwear label aussieBum designed this swimsuit as part of the label's 2009/2010 collection. Recalling the great summer days of the 1960s and 1970s, this retro style purple and grey swimsuit is decorated, both front and back, with a black cross, wings and two vipers. With their bold, vibrant colours and energetic digital prints, aussieBum's designs add a contemporary perspective to Australian swimwear history.HistoryDesigner Sean Ashby created aussieBum in 2001. Together with Guyon Holland, Ashby established a market for the classic nylon brief-style swimmers synonymous with Australian beach style. aussieBum is recognised as one of the fastest growing men's fashion brands in the world today, and has increased its product line to include underwear, leisurewear and sportswear. The 2009 collection is proudly designed and manufactured in Australia using the world's finest Italian lycras to offer a superior fit.
Provocatively named aussieBum, the label's sometimes irreverent approach has positioned it as a darling of the media, ensuring massive global exposure. The company's philosophy is to always push the boundaries of what is acceptable. aussieBum has won numerous fashion industry awards including Exporter of the Year, Best Small/Medium Manufacturer of Australia and several awards for e-commerce. The brand is stocked in major department stores in London, Paris and Berlin, while its online store ships to more than 70 countries, embracing the opportunities of a global market. They are the only leading Australian swimwear label to sell their products exclusively by mail order and online catalogue.
From the 19th century Australians wore homemade bathing costumes based on overseas pattern books, or ready-made mail order swimwear. Retailers soon provided the latest fashions from British and American companies.
By the 1930s swimwear was being mass produced by local knitting mills with brand names that reflected the Australian lifestyle- Challenge Racer, Sunkist, Penguin, Golden Fleece, Kookaburra, Top Dog, Seagull and Speedo.
Australia's relaxed attitude to fashion has enabled swimwear and beachwear to become a focus of the Australian fashion industry. Innovative local brands have gained international recognition. Australian designers blend high-end fashion and performance swimwear with a leisure market that demands the latest fabrics, colours and styles.
Wool was the most elastic fabric available until the invention of synthetic fibres in 1938. Rib knit technology gave woollen swimming costumes their stretch - the knit stitch provided strength and the purl stitch stretch. The tight rib knit used for jumper cuffs was first used for men's rowing suits in 1913. The elasticity of these woollen rowing suits was the inspiration for the male swimsuit.
The growing popularity of swimming inspired new fashions, manufacturing techniques and fabric technologies. The linear stretch of elastic enabled manufacturers to mass-produce figurehugging fabrics that provided greater
movement and improved swimming performance.SignificanceThis swimsuit shows the design emphases of aussieBum, one of Australia's new generation men's fashion brands. It is representative of the label's 2009/2010 swimwear line. The Nylon and Low Rider pieces showcase the brand's signature styles and the 2009/2010 collection signposts key fashion trends for the summer ahead.
