Aussiebum swimsuit packaging

Maker aussieBum (Australian)

Date2009

Object number00046487

NamePacket

MediumPlastic

DimensionsOverall: 270 x 159 x 1 mm

ClassificationsClothing and personal items

Credit LineANMM Collection Gift from aussieBum

Terms

DescriptionaussieBum's 2009/2010 collection recalls great summer days of the 1960s and 1970s, with traditional favourites such as retro square cut shorts and 70s style swim trunks set to make a splash on Australian and international beaches this summer.HistorySean Ashby created aussieBum in 2001 when he was unable to find the type of swimwear he wore in his youth. Together with Guyon Holland, Ashby established a market for the classic nylon speedo-style swimmers synonymous with Australian beach style. aussieBum is recognised as one of the fastest growing men's fashion brands in the world today, and has increased its product line to include underwear, leisurewear and sportswear. The collection is proudly designed and manufactured in Australia using the world's finest Italian lycras to offer a superior fit. aussieBum's sometimes irreverent approach has positioned it as a darling of the media, ensuring massive global exposure. The company's philosophy is to always push the boundaries of what is acceptable. aussieBum has won numerous industry awards including Exporter of the Year, Best Small/Medium Manufacturer of Australia and several awards for e-commerce. The brand is stocked in major department stores in London, Paris and Berlin, while its online store ships to more than 70 countries, embracing the opportunities of a global market. SignificanceThis selection of swimsuits shows the design emphases of aussieBum, one of Australia's new generation men's fashion brands, in the representation of its 2009/2010 swimwear collections. The Nylon and Low Rider pieces showcase the brand's signature styles, whilst the 2009/2010 capsule collections signpost key fashion trends for the summer ahead. With their bold, vibrant colours and energetic digital prints, aussieBum's designs add a contemporary perspective to Australia's swimwear history.