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Shaw Savill & Albion Line New Zealand Direct

Maker Shaw Savill & Albion Line (British, founded 1882)

Date1931

Object number00018966

NamePoster

MediumColour lithograph on paper

DimensionsImage: 994 × 621 mm
Overall: 1014 × 640 mm, 0.05 kg
Sheet: 1014 × 640 mm
Mount / Matt size (G Fini Mount): 1249 × 901 mm

ClassificationsPosters and postcards

Credit LineANMM Collection

Terms

DescriptionA poster advertising the Shaw, Savill & Albion shipping lroute to New Zealand. The poster is titled 'Shaw Savill & Albion Line New Zealand Direct'. In the background is a view of Mount Taranaki in New Zealand with a portrait of Captain James Cook holding a telescope. Artist's signature lower left corner 'E Waters'.HistoryPosters for ocean liners evolved from basic providers of information to evocative visual images that appealed to different types of travellers. As the only way to travel across the world for so long, ocean liner advertising had time to be perfected and become works of art themselves. From immigration or leisure travel these posters, by one image, these posters managed to convey what the traveller may be looking for. Functional and direct, leisurely and luxurious or exotic and adventurous, posters appealed to every category of traveller. This poster for the Shaw Savill & Albion Line, whilst promoting their direct route to New Zealand, uses the ever popular and familiar image of Captain Cook to illustrate the beauty and adventure of New Zealand. Here, the line is selling an experience, tracing the steps of Cook to those sophisticated and adventurous travellers enjoying the golden age of cruising. SignificanceThe well-known explorers of the past were often used to promote ocean voyages for tourism and travel.
Captain Cook in particular was used extensively to highlight journeys in the Pacific, Australia and New Zealand.