New Sovereigns of the Pacific MARIPOSA & MONTEREY
Publisher
Matson Lines
(American, founded 1882)
Date1932-1935
Object number00018284
NameTravel brochure
MediumLithographic print on card and paper.
DimensionsOverall: 278 x 215 mm, 0.097 kg
ClassificationsEphemera
Credit LineANMM Collection
Purchased with USA Bicentennial Gift funds
DescriptionBooklet titled 'New Sovereigns of the Pacific MARIPOSA & MONTEREY new standards of speed and luxury to South Seas, Hawaii, United States and England'.Printed across title page 'The SS MARIPOSA the SS MONTEREY new ships in a new service Australia New Zealand Fiji Samoa Hawaii California the Oceanic Steamship Company / Matson Line.'HistoryFor wealthy travellers holidaying on cruise ships became a new sign of their social and economic status. Shipping companies looked to attract these passengers with creating what as close to floating luxurious hotels as possible. No expense was spared on these 'super-liners' as companies strived to introduce the new industry of cruising. Ships became more luxurious, swifter, and safer than anything that had sailed before. New locations were added to the itinerary where passengers could indulge in the thrill of the 'exotic' from the heady luxury of a stateroom.
SignificanceThis travel brochure for SS MARIPOSA and SS MONTEREY encapsulates the high end appeal of the early years of cruising. Phases such as 'Glamor ... novelty ... beauty ... these are your constant companions, linked in one glorious journey' painted a picture of the perfect holiday for those who were tired of the European Tour but did not want to give up the luxury of the grand old hotels.
1950-1980
