Surf Film Festival at the Surf Theatre
Date1974
Object number00017326
NameFlyer
MediumPrint on paper
DimensionsOverall: 281 x 212 mm, 0.006 kg
ClassificationsEphemera
Credit LineANMM Collection
Purchased with USA Bicentennial Gift funds
DescriptionThis mid 1970s pamphlet was produced for the promotion of the Surf Film Festival, held in California. The films which featured in the festival were `A Winters Tale' by Sheppard-Usher Films, `Salt Water Wine' by Alan Rich, `Acapulco Gold' by Bob Grosvenor, `Waves' by Bagley-Gellatly Productions, `Tales From The Tube' by Cording-Humphries Films, `Liquid Space' by Dale Davis, `On Any Morning' by David Sumpter, and `A Sea For Yourself' by Hal Jepsen. The pamphlet, which included illustrations of a boy riding a penny farthing and Mickey Mouse riding a skateboard, was designed by Gary Norman.HistoryIn the 1960s surf art moved off the cover of surfing magazines and onto film posters promoting movies featuring young male surfers riding large waves in exotic locations. By the 1970s surfing films had shifted from 1960s Hollywood beach party musicals produced for the broader community, to the 'soul-surfing' exploration of counterculture lifestyles. During this era films were either created in a documentary style, which targeted the surfing enthusiast, or as a fictional feature film with the focus on the reality of surfing.SignificanceThis movie pamphlet illustrates the role of surfing in popular culture, and is an important example of the promotional material associated with surf movies of this period.
