PIX magazine, 16 February 1946, Why Australia needs soya beans

Date1946

Object number00014543

NameMagazine

MediumPaper

DimensionsOverall (Closed): 352 × 265 mm
Display dimensions (Open): 352 × 525 mm

ClassificationsEphemera

Credit LineANMM Collection

Terms

DescriptionAn edition of PIX magazine, dated 16 February 1946 (Vol.17, No.4). Cover photograph shows Dorothy Lamour and Bob Hope laughing together and is captioned 'Hope at Lamour's Baby Party'. Articles featured inside include 'Why Australia Needs Soya Beans', 'PIX goes to Navy's Farewell Dance', 'RN Officers and Ratings Say Goodbye', 'Former Interness Find Haven In Aussie', 'Victims of Japanese Recuperate' and 'Women Now Race Own Yachts'. HistoryPIX magazine was established in 1938 and became one of Australia's most popular magazines during the 1950s, 1960s and 1970s. The publication focussed on devoting editorial space to captioned images rather than text and became known for its cover girls. Like Australasian Post, PIX was dedicated to exploring Australiana and showcased cartoons, jokes, fiction and general interest stories. Following the sexual revolution of the 1960s, the magazine became more risqué with its content and images, indicating an Australian society going through political and cultural change. In the 1970s, with the rise of other popular culture media such as television, circulation for PIX began to drop and it merged briefly with People magazine before disappearing from sale altogether.SignificancePIX magazine was one of Australia's most popular general interest magazines. PIX became known for its cover girls, who often sported the latest in swimwear designs, and the changes in the magazine's content and style records the development of Australian culture during the latter half of the 20th century.