Sutton & Co. Ship Dispatch Line for San Francisco. The elegant A1 first-class clipper ship ST DAVID

Datec 1850

Object number00008618

NameClipper card

MediumPaper

DimensionsOverall: 94 x 148 mm

ClassificationsEphemera

Credit LineANMM Collection Purchased with USA Bicentennial Gift funds

Terms

DescriptionThis card was an advertisement for the clipper ship ST DAVID and its passage to San Fransisco. It consists of a coloured wood cut illustration depicting bamboo and a scene of an Asian man fishing near a village. The ship card states the journey will take 122 days under the command of Master Frost. ST DAVID was used for carrying freight for the shipping line Sutton & Co.HistoryClipper ship cards were one of the advertising methods used by ship owners to promote their vessels and transport schedules. In colourful print and bold designs they publicised the supposedly superior qualities of each vessel, often using images of maritime scenes, mythology, patriotism and women to promote their cause. The cards were largely manufactured during the late-19th century and were designed to be handed out at the docks. They were brighter and more appealing than the newspaper advertisements of the time but often used similar wording. They could be printed in up to seven different colours including blue, red, green white, black, brown, and yellow. Some printers also used gold, bronze and purple. The majority of clipper cards were produced when the popularity of the clipper ship was dwindling and merchants were opting for faster steam powered vessels. Clipper ships were largely active between 1845 and 1875. Their design concentrated on speed instead of cargo capacity, which was a great benefit for shipping companies eager to transport goods quickly. The sleek and graceful ships generated a sense of romance, competition, national pride and innovative technology. They were a symbol of American modernity and fundamental to the expanding global economy. Most clipper cards advertise voyages that sail to San Fransisco from ports on the USA's east coast. This is a result of the San Fransisco gold rush which developed alongside the production of clipper cards. The gold rush created a demand for fast sailing vessels and in response 160 clipper ships were built in a period of four years after the discovery of gold in California. The rapid growth of San Francisco as a city and the population which flocked into it or through it to the goldfields brought staggering inflation in the costs of goods and services. Because of this, it was not uncommon for a vessel to pay for itself and provide a profit to the owner in one round trip voyage. That is if a round trip could be completed. Gold fever caused many crew members to abandon their ship, as they went to seek riches in the goldfields. Photographs of San Francisco Bay show it clogged with hundreds of abandoned vessels. Many of which were auctioned off to provide timber for building construction on shore. In July 1850 there were over 500 vessels deserted in the harbour. The ST DAVID was an A1 class clipper ship of the Sutton & Co shipping Line.SignificanceClipper ship cards of the 19th century rarely survive as they were often discarded after the ships voyage was completed. This card illustrates maritime trade and commerce in Australian during the mid-19th century.