PANAMA

Printer Nesbitt & Co

Date1850-1875

Object number00008627

NameClipper card

MediumPaper

DimensionsOverall: 105 x 167 mm

ClassificationsEphemera

Credit LineANMM Collection Purchased with USA Bicentennial Gift funds

Terms

DescriptionThis card is an advertisement for the clipper ship PANAMA travelling from New York to Melbourne. The card features a wood-cut print with a coloured illustration on white enamel card, with black and gold lettering. The PANAMA belonged to the Sutton & Co shipping line and this trip was estimated to take 120 days.HistoryClipper ship cards were one of the advertising methods used by ship owners to promote their vessels and transport schedules. In colourful print and bold designs they publicised the supposedly superior qualities of each vessel, often using images of maritime scenes, mythology, patriotism and women to promote their cause. The cards were largely manufactured during the late-19th century and were designed to be handed out at the docks. They were brighter and more appealing than the newspaper advertisements of the time but often used similar wording. They could be printed in up to seven different colours including blue, red, green white, black, brown, and yellow. Some printers also used gold, bronze and purple. The majority of clipper cards were produced when the popularity of the clipper ship was dwindling and merchants were opting for faster steam powered vessels. Clipper ships were largely active between 1845 and 1875. Their design concentrated on speed instead of cargo capacity, which was a great benefit for shipping companies eager to transport goods quickly. The sleek and graceful ships generated a sense of romance, competition, national pride and innovative technology. They were a symbol of American modernity and fundamental to the expanding global economy. The PANAMA was an A1 class New York built ship of the Sutton & Co shipping line. The small clipper ship was used for transporting freight and passengers to a capacity of 1100 tons.SignificanceClipper ship cards of the 19th century rarely survive as they were often discarded after the ships voyage. This card illustrates maritime trade and commerce in Australia during the mid-19th century.