Henry W. Peabody & Co. Australian Line the beautiful extreme clipper iron bark SARAH SCOTT for Adelaide and Dunedin

Maker Henry W Peabody & Co Australian Line (American, founded 1867)

Printer Franklin Press

Date1880

Object number00008630

NameClipper card

MediumPaper

DimensionsOverall: 165 x 101 mm

ClassificationsEphemera

Credit LineANMM Collection Purchased with USA Bicentennial Gift funds

Terms

DescriptionThis card is an advertisement for freight or passage on the clipper ship SARAH SCOTT departing Boston for Adelaide and Dunedin in 1880. This pocket sized card is illustrated with the house flag of the Henry W Peabody Australian Line and the Coat of Arms of America and Australia.HistoryClipper ship cards were one of the advertising methods used by ship owners to promote their vessels and transport schedules. In colourful print and bold designs they publicised the supposedly superior qualities of each vessel, often using images of maritime scenes, mythology, patriotism and women to promote their cause. The cards were largely manufactured during the late-19th century and were designed to be handed out at the docks. They were brighter and more appealing than the newspaper advertisements of the time but often used similar wording. They could be printed in up to seven different colours including blue, red, green white, black, brown, and yellow. Some printers also used gold, bronze and purple. The majority of clipper cards were produced when the popularity of the clipper ship was dwindling and merchants were opting for faster steam powered vessels. Clipper ships were largely active between 1845 and 1875. Their design concentrated on speed instead of cargo capacity, which was a great benefit for shipping companies eager to transport goods quickly. The sleek and graceful ships generated a sense of romance, competition, national pride and innovative technology. They were a symbol of American modernity and fundamental to the expanding global economy. SARAH SCOTT was an iron hulled clipper ship that sailed for the Henry W Peabody Australian shipping line. The extreme clipper ship had a capacity of 693 tons and carried passengers and freight.SignificanceClipper ship cards of the 19th century rarely survive as they were often discarded when the ship sailed. This card illustrates maritime trade and commerce in Australia during the mid-19th century.