Lloyd Triestino Australia
Publisher
Lloyd Triestino
(1919 - 2006)
Artist
Gino Boccasile
(Italian, 1901 - 1952)
Publisher
Pizzi & Pizio
(Italian)
Date1937-1939
Object number00004529
DCMITypeStill image
NamePoster
MediumColour lithograph on paper
DimensionsOverall: 1000 x 660 mm
ClassificationsPosters and postcards
Credit LineANMM Collection
DescriptionThis travel poster advertising Lloyd Triestino Line passenger services to Australia was designed by Gino Boccasile in the late 1930s.
The image of a ram promotes the vision of Australia as a land of rural prosperity, referencing the role the wool industry played in bolstering the Australian economy during the inter-war years. The ship depicted in the background on the horizon is the ROMOLO.
HistoryThroughout the 20th century, posters have been used as a relatively inexpensive, eye catching and easily distributed way of marketing travel and tourism. During the first half of the 20th century the Australian Government tried to attract European migrants to work in the rural hinterland. Shipping posters promoting Australia often emphasised Australia's agricultural opportunities.
ROMOLO became part of the Lloyd Triestino line in 1937. Scuttled by crew near Solomon Islands in 1940 to avoid capture by HMAS MANOORA.SignificanceThe travel poster is representative of the ways in which Australia was specifically marketed internationally to encourage migration to the nation's rural areas in the 1930s.
