PIX magazine, 31 July 1948
Date31 July 1948
Object number00002828
NameMagazine
MediumInk on paper
DimensionsOverall: 2 x 350 x 265 mm, 0.1 kg
ClassificationsEphemera
Credit LineANMM Collection
DescriptionAn edition of PIX magazine, 31 July 1948 (Vol.21, No.3). The front cover features a black and white photograph of three small girls sitting on a wooden dock wearing swimming costumes. The accompanying caption reads 'New Look for Children Next Season'.
The feature article in this edition is 'Sydney's Schoolgirl Hypnotist'.HistoryPIX magazine was established in 1938 and became one of Australia's most popular magazines during the 1950s, 1960s and 1970s. The publication focussed on devoting editorial space to captioned images rather than text and became known for its cover girls. Like Australasian Post, PIX was dedicated to exploring Australiana and showcased cartoons, jokes, fiction and general interest stories. Following the sexual revolution of the 1960s, the magazine became more risqué with its content and images, indicating an Australian society going through political and cultural change. In the 1970s, with the rise of other popular culture media such as television, circulation for PIX began to drop and it merged briefly with People magazine before disappearing from sale altogether.SignificancePIX magazine was one of Australia's most popular general interest magazines. PIX became known for its cover girls, who often sported the latest in swimwear designs, and the changes in the magazine's content and style records the development of Australian culture during the latter half of the 20th century.
24 July 1948
16 October 1948
