Hollywood's Swim Styles

DateJune 1936

Object numberANMS0460[037]

NameMagazine page

MediumInk on paper

DimensionsOverall: 285 × 210 mm, 4 g

ClassificationsEphemera

Credit LineANMM Collection Gift from Dale O'Sullivan

Terms

DescriptionA page from Screen Book magazine titled 'Hollywood's Swim Styles'. Subheading reads 'Beautiful Jinx Falkenberg, screen newcomer, models new bathing costumes as Movieland's beach season begins'.HistoryGanter and Mattern was another knitted sportswear label to come out of California and branch out into producing swim wear during the early 20th century. The company was begun by John O. Gantner and Alfred Mattern, who had previously been employed with San Francisco based company Pfister Knitting. Despite being prolific women's swim wear manufacturers, Ganter and Mattern being famous for manufacturing and promoting the 'Wilkie', the first topless male swimsuit for men. SignificanceSwim wear was synonymous with Hollywood glamour in the 1930s and Hollywood celebrities were often featured in swim suits for publicity shoots.