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Magazine advertisements for 'Ganter' swimsuits

Date1935-1938

Object numberANMS0454

NameArchive series

MediumPaper

ClassificationsEphemera

Credit LineANMM Collection Gift from Dale O'Sullivan

Terms

DescriptionThis archive series numbered [001] - [010] consists of magazine advertisements for 'Ganter' swimsuits collected by designer Peter O'Sullivan. One advertisement features Ester Ralston, Grace Bradley and Toby Wing, three feature Jinx Falkenburg advertising the floating bra swim suit, and six others depict various models. The swimsuits are described as made from lastex knit, Persian wool, and velvet.HistoryPeter O'Sullivan became the first Australian to successfully design and manufacturer swimwear for export to the United States by creating two innovations. He won the world patent for the square belt buckle, known as the 'Superman' buckle, after it was incorporated into Superman's costume and he developed the small skirt across the front of both men's and women's swimsuits known as the 'modesty panel'. O'Sullivan's 'modesty panel' became a feature of Australian and international swimwear fashions right up until the 1970s. His Black Lance swimwear range in the 1930s featured low cut backs, fashionable colours and decorative flourishes.SignificanceThis is a rare archival collection with excellent display potential relating to Melbourne based swimwear designer Peter O'Sullivan. The collection documents all aspects of knitted swimwear production from the development of designs, to the choice of models, manufacture and distribution of swimwear. The collection illustrates the European and American influences on O'Sullivan's designs, as well as his innovations of the modesty-skirt and 'Superman' buckle.