Benjamin Wilk

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper "Don't sell the retailer short is an unshakable axiom" It always has been

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 31 "Any maufacturer who stops to think about it will concede that one of the vital elements in his business success it proper trade relations

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 34 "Why are many manufacturers so quick to say "It can't be done," Or "We can't do it"?

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 35 "to the question "How are you?" The reply often comes, "There's nothing the matter with me that money can't cure"

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 36 "How many manufacturers put themselves in the place of a retailer when they plan their selling approaches, appeals and methods

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 37 "It is a necessary practice for war generals to get as complete and detailed a picture as possible of the enemy before determining the method and powe

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 38 "What is selling the trade? what part does it play in marketings? what is its relation to the other marketing operations

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 39 "Great laboritories have been developed to ascertain the character and quality of nature's and man's products

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 41 "On the few occasions when the head of a Manufacturing institution can himself interpret his product and his business to a customer or prospect

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 42 "What would happen to any good manufacturere if, in addition to his regular sales force, he had a special staff of hundreds of selected, well trained

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 43 "If i had refused to install a radio or telephone until i understood how they work, i should be without the advantages of either

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 44 "The refain of a song current in my schooldays ran something like: 'nobody knows and nobody cares'

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 45 "There are two seperate and distinct viewpoints from which a selling and advertising budget may be regarded and distributed

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 46 "Many manufacturers appear to confuse the bookings of business with the building of business, getting an order with getting conviction and conversion

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 47 "A common experience among manufacturers is to have a prospect say "Yes" after repeatedly saying "No"

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 48 "The retailer and manufacturer are coping with the same problem, namely, how to maintain and build business

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 49 "Former president hoover recently said something that i think every business head can usefully ponder

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 50 "Retailers have to be versatile

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 51 "When it comes to methods of selling, some manufacturers seen to think that results can be obtained only through the use of force in one form or anoth

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 52 "Customers and prospects, like other human beings, are creatures of habit

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 53 "Manufacturers spend much time and substantial money on annual or seasonal conventions for their salesmen

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 54 "If a salesman's lot is not a happy one, much of the fault is probably his employer's

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 56 "He's beating around the bush

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 57 "It has been well said that every sale should sow the seed of the next sale