Fly TAA the Friendly Way Gold Coast
Publisher
Trans-Australia Airlines
Date1970s
Object number00039723
NamePoster
MediumColour lithograph on paper
DimensionsOverall: 992 x 620 mm
ClassificationsPosters and postcards
Credit LineANMM Collection
DescriptionThis poster advertises air travel with Trans-Australia Airlines (TAA) to the Gold Coast, Queensland. Holiday makers are depicted on a tandem cycle waving to the viewer, a device used to transport the viewer into the imagined holiday setting.
In the 1960s and 1970s TAA sought to break down the preception that air travel was expensive and purely for the wealthy by promoting discount fares and cheaper accommodation The Gold Coast was presented as an affordable and popular desitination for interstate holiday makers.HistoryIn the 1950s and 1960s the main holiday destination was the beach. Emphasis was placed on tourist sites and regions such as the Great Barrier Reef and Queensland. The winter migration of tourists from Victoria and New South Wales to the warmer climate of Queensland proved a lucrative market.
Trans-Australia Airlines (TAA) was established in February 1946. The airline initially ran flights between Sydney and Melbourne, expanding its schedule to include all of Australia's capital cities. TAA became Australian Airlines in 1986, which was acquired by Qantas Empire Airways Ltd in 1992 - later renamed Qantas Airways. TAA played a major part in the development of domestic air transport within Australia.
Under the two airline agreement established in the late 1950s, the government owned TAA and privately owned Ansett Airlines of Australia dominated the Australian domestic airline market. The airlines expanded operations beyond their core interests of business travel and air freight to holiday travel in the following decades.SignificanceThis poster reflects the trend in the 1970s to more affordable air travel and packaged holidays to Queensland's Gold Coast. This was designed to stimulate interstate travel and offer an alternative to long car or rail journeys.
