Benjamin Wilk

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 58 "Many a manufacturer is uncomfortably aware that more than a few accounts on his books just don't belong

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 59 "Confusion of advertising function is none the less harmful because it is quite common

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 61 "Who pays for the misfires when it takes a salesman a number of shots before he can get a buyer to even look at the line?

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 62 "The highest form of business Insurance is vigorous, continuous, constructive selling

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 63 "Any manufacturer can find out for himself how well he is selling the trade

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 64 "Any manufacturer's market constitutes an intelligent and honest jury

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 66 "What does your house mean to the market? fashion? value? quality? nothing?

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 67 "Some manufacturers might do well to ask themselves: in my selling am i on the attack or on the defensive

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 68 "When orders are the only product selling, it is safe to say that the selling method has not been properly devised or executed

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 70 "to sell the trade completely and successfully is necessarily and obviously made up of two parts

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 71 "Manufacturers may be classified in a number of ways

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 72 "Unless a manufacturer sees the major aspects of his business as through a microscope, he is likely to miss much that it would be well for him to know

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 73 "Calling names relieves the caller's emotions

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 74 "A given object or scene looks different to different people also, the same object or scene looks different to the same person at different times

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 75 "A seller's success cannot be measured solely by the number of accounts he has on the books

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 76 "Hungry fish make boastful fishermen

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 77 "Much as spoken language differs in handling from written, they are necessarily identical in essentials

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 78 "Among the less discouraging mental aspects of these days and this country is the country is the prevalence of the quiz

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 79 "A manufacturer's calling list or mailing list cannot be complete, nor can it be accurate

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 81 "What do they know or your house who only its merchandise knows? that's a kiplingesque way of suggesting that there is a lot more to a manufacturer's

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 82 "A manufacturer is seated at his desk, thinking

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 83 "The founder and Board chairman of an old and successful Manufacturing institution recently defined merchandising

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 84 "Man is structurally a two-sided contraption

Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 86 "Consider the average manufacturer's salesman