Quiksilver shoe box for lace reef boots

Maker Quiksilver International

Dateearly 21th century

Object number00033072

NameShoe box

MediumCard, ink

DimensionsOverall: 130 x 350 x 140 mm, 0.2 kg

ClassificationsTools and equipment

Credit LineANMM Collection Gift from Quicksilver International

Terms

DescriptionBox for a pair of Quiksilver lace reef boots. Bottom of box features the Quiksilver logo and reads "The Quiksilver logo, the cresting wave and the snow capped mountain, is a symbol of excellence, to include all boarding lifestyles. The expectations for function and design come from people with high standards. The quiksilver logo reflects that ideal, an authentic label from a real boardriding background. Quiksilver accessories... A small part of what you need to survive."HistoryIn 1969 Alan Green and John Law started Quiksilver boardshorts in an old house in Torquay near Bells Beach.They originally traded under the name of the Ug Manufacturing Company which produced sheepskin boots.The motivation was the dream of creating a lifestyle where they could live near Bells Beach, Torquay and make a living through surfing. At the same time Torquay SLSC members Brian Singer and Doug 'Claw' Warbrick were setting up business with Ripcurl which began as a small retail outlet 'Bells Beach Surf Shop' in Torquay with associated surfboard making and then wetsuit manufacturing. Quiksilver was named by Alan Green's wife Barbara in reference to Mercury and the 1960s band Quiksilver Express. The logo for Quiksilver is a mountain and a wave reflecting the company's surfing and outdoor/mountaineering interests. In 1976 American surfer Jeff Hakman became US distributor for Quiksilver boardshorts. By the 1990s Quiksilver had moved into snowboarding sponsoring top competitors and supplying equipment. Although Quiksilver was founded on boardshorts it has diversified its interests to surfing contest sponsorship, surfer endorsment, cross over sports, videos and books. In 1999 the Quiksilver Crossing was launched at the National Maritime Museum, a surfing adventure in the Pacific with a long-term program to promote environmental responsibility inside and outside the Company. Victorian surfing great Wayne Lynch was a major force behind the project. SignificanceRipcurl and Quiksilver became the hub of a booming surfwear industry that is now a giant international business. Today both companies have interests throughout Australia and internationally, sponsoring major surfing contests worldwide.