Phillip Island, Victoria, Australia - Take a Kodak

Artist J Miller Marshall

Maker Victorian Railways

Printer F W Niven Pty Ltd

Date1930s

Object number00019515

NamePoster

MediumColour lithograph on paper

DimensionsOverall: 1010 x 630 mm, 0.2 kg

ClassificationsPosters and postcards

Credit LineANMM Collection

Terms

DescriptionThis poster advertising travel to Phillip Island, Victoria, features a coloured lithographic image promoting the island as a self contained tourist resort. The poster uses the islands natural land formations, its multitude of activities and wildlife to attract attention and promote Phillip Island as a desirable tourist destination.HistoryPhillip Island was developed and promoted chiefly as a self contained tourist destination providing a variety of attractions, activities and wildlife. This poster is representative of Phillip Island as a popular and iconic tourist destination. Posters produced for the local market were more likely to advertise the charms of a specific location than those developed for an international audience. In an effort to place Australia on the world's tourist map the Australian National Travel Association (ANTA) was created in 1929. As part of their marketing campaign ANTA distributed thousands of travel posters specifically targeting British and American audiences. By 1934 during the peak period in Australian poster production, ANTA had printed 140,000 posters of which 3,000 were issued overseas.SignificanceThis poster promotes Phillip Island as a complete tourist resort offering visitors a multitude of desirable and popular attractions. The work is an evocative, vivid symbol of an era when state and federal government agencies undertook an aggressive campaign of promotion - with the beach, environment and wildlife featuring as major attractions. This work is representative of work commissioned by the Victorian Railways to promote Phillip Island as a desirable tourist destination.