'I Crave the Waves'
Datec 1980
Object number00017313
NamePoster
MediumInk on paper
DimensionsOverall: 433 x 284 mm, 0.013 kg
ClassificationsPosters and postcards
Credit LineANMM Collection
Purchased with USA Bicentennial Gift funds
DescriptionThis promotional poster was printed for the surfing movie 'I Crave the Waves'. The poster features a surfer doing a turn at the top of a wave.History'I Crave the Waves' was an around the world surfing movie featuring surfing footage from California, Hawaii, Brazil, and South Africa. It featured the surfers Bobby Owens, Becky Benson, Lynne Boyer, Allen Sarlo. The film was produced by Robert Rey Walker.
Hollywood began producing surf films in the late 1950s as the first generation of post-World War II War baby boomers reached adolescence. Surfing and the beach symbolised the idealism of carefree fun and freedom. Surfing films have been a critical ingredient in the popularity of surfing culture and have helped to popularised surfing and beach fashion. In the 1960s surf art moved off the covers of surfing magazines and onto film poster promoting movies featuring surfers riding large waves in exotic locations.
Surfing films provides an insight into the surfing lifestyle and have become part of surfing popular culture. They reflect the internationalism of surfing in their content an appeal. Surfing films provide the opportunity to watch talented and often high profile surfers catching waves that every surfer dream about riding.SignificanceThis poster is an example of the types of promotional material produced for 1980s surfing movies.