The Endless Summer
Printer
Posterink
Date1986
Object number00008595
NamePoster
MediumColour screenprint on paper
DimensionsOverall: 1276 × 925 mm, 8.8 kg
Display dimensions: 1020 × 770 mm
Mount / Matt size (G Fini Mount): 1249 × 900 mm
Display dimensions: 1020 × 770 mm
Mount / Matt size (G Fini Mount): 1249 × 900 mm
ClassificationsPosters and postcards
Credit LineANMM Collection
Purchased with USA Bicentennial Gift funds
DescriptionThis promotional movie poster for the film 'The Endless Summer' is a reprint of the poster for the 1966 Bruce Brown Film. It was printed by Posterink in 1986 and features an image of a surfer carrying a surfboard on his head, with two other surfers in the background.History'The Endless Summer' was a 1966 surf documentary film. Producer Bruce Brown followed surfers Mike Hynson and Robert August on a surfing world safari. They travelled to Hawaii, Australia, New Zealand, Tahiti and the coasts of Africa. The film also featured other prominent surfers of the time including Miki Dora, Eugene Harris, Butch Van Artsdalen and Phil Edwards.
Hollywood began producing surf films in the late 1950s as the first generation of post-World War II War baby boomers reached adolescence. Surfing and the beach symbolised the idealism of carefree fun and freedom. Surfing films have been a critical ingredient in the popularity of surfing culture and have helped to popularised surfing and beach fashion. In the 1960s surf art moved off the covers of surfing magazines and onto film poster promoting movies featuring young male surfers riding large waves in exotic locations.
Surfing films provides an insight into the surfing lifestyle and have become part of surfing popular culture. They reflect the internationalism of surfing in their content an appeal. Surfing films idealise the surfing lifestyle, promote the talents of individual surfers and present the varied and often exotic locations favoured by surfers. They are edited to make the most of the dramatic action on the water.SignificanceThis poster reflects the graphic style surfing film advertising in the 1980s and documents American surfers who dominated the sport in the 1960s and 1970s and the filmakers who recorded them.