PIX magazine, 3 February 1945

Date3 February 1945

Object number00014538

NameMagazine

MediumInk on paper

DimensionsOverall: 365 x 265 mm, 0.1 kg

ClassificationsEphemera

Credit LineANMM Collection

Terms

DescriptionAn edition of PIX magazine, dated 3 February 1945 (Vol.15, No.25). The cover depicts a photograph of RN sailor, George Smith of Yorkshire, one of the British Navy personnel visiting Australia.The caption reads 'Jack Tars in the Pacific'. Some of the other articles in this edition inclue 'Running An Outpost of Empire', 'Men Of The British Navy Enjoy Dinkum Australian Hospitality' and 'Where Blackbirders Used To Sail'.HistoryPIX magazine was established in 1938 and became one of Australia's most popular magazines during the 1950s, 1960s and 1970s. The publication focussed on devoting editorial space to captioned images rather than text and became known for its cover girls. Like Australasian Post, PIX was dedicated to exploring Australiana and showcased cartoons, jokes, fiction and general interest stories. Following the sexual revolution of the 1960s, the magazine became more risqué with its content and images, indicating an Australian society going through political and cultural change. In the 1970s, with the rise of other popular culture media such as television, circulation for PIX began to drop and it merged briefly with People magazine before disappearing from sale altogether.SignificancePIX magazine was one of Australia's most popular general interest magazines. PIX became known for its cover girls, who often sported the latest in swimwear designs, and the changes in the magazine's content and style records the development of Australian culture during the latter half of the 20th century.