Bolt it Down Under matchbox
Manufacturer
Hanna Match
Date1986
Object number00000692
NameMatchbox
MediumWood, paper, matches
DimensionsOverall: 10 x 57 x 38 mm
ClassificationsClothing and personal items
Credit LineANMM Collection Gift from Westpac Banking Corporation
DescriptionAcardboard matchbox that was part of the promotional material developed by Westpac Banking Corporation in it's America's Cup advertising campaign, 'Bolt It Down Under'.
Westpac was a sponsor of Australia's defence of the America's Cup in 1986 / 1987 held at Fremantle in Western Australia.HistoryAUSTRALIA II's victory over the Americans at Newport in 1983 had a tremendous impact on Australians that extended way beyond the yachting sphere.
The advent of 'The Race' to Fremantle witnessed an incredible surge of investment activity in Western Australia
- chiefly evident in the feverish metamorphosis of Fremantle from a sleepy port city into a lively recreation centre.SignificanceAs both a yachting and a social phenomenon the Americas Cup caused a fervour in Fremantle when it was held there in 1987. The enthusiasm for the event reveals how the sea, and Australians' relationship to it, influenced the social and physical terrain of the town.
