Bolt it Down Under sweatshirt
Manufacturer
Australian Top Company
Date1986
Object number00000689
NameJumper
MediumCotton, polyester
DimensionsOverall: 300 x 510 x 308 mm, 0.07 kg
ClassificationsClothing and personal items
Credit LineANMM Collection Gift from Westpac Banking Corporation
DescriptionA sweatshirt with the logo developed by Westpac Banking Corporation in it's advertising campaign 'Bolt It Down Under'.
Westpac was a sponsor of Australia's defence of the America's Cup in 1986 / 1987 held at Fremantle in Western Australia.HistoryAUSTRALIA II's victory over the Americans at Newport in 1983 had a tremendous impact on Australians that extended way beyond the yachting sphere.
The advent of 'The Race' to Fremantle witnessed an incredible surge of investment activity in Western Australia
- chiefly evident in the feverish metamorphosis of Fremantle from a sleepy port city into a lively recreation centre.SignificanceAs both a yachting and a social phenomenon the Americas Cup caused a fervour in Fremantle when it was held there in 1987. The enthusiasm for the event reveals how the sea, and Australians' relationship to it, influenced the social and physical terrain of the town.
