Swan Premium shirt
Date1986 - 1987
Object number00000427
NameSports shirt
MediumCotton
DimensionsOverall: 660 x 750 mm, 0.2 kg
ClassificationsClothing and personal items
Credit LineANMM Collection Gift from Westpac Banking Corporation
DescriptionA black sports t-shirtfeaturing the Swan beer logo 'Swan Export Lager' and the inscription 'Swan Premium America's Cup Defence 1987'.
A souvenir of the America's Cup Defence 1987 held in Fremantle, Western Australia. Swan Premium at this time was part of the empire of the tycoon Alan Bond who had been part of the winning Australian team in 1983.
Swan Premium was also the official beer of the 1987 America's Cup Defence.HistoryAUSTRALIA II's victory over the Americans at Newport in 1983 had a tremendous impact on Australians that extended way beyond the yachting sphere.
The advent of 'The Race' to Fremantle witnessed an incredible surge of investment activity in Western Australia
- chiefly evident in the feverish metamorphosis of Fremantle from a sleepy port city into a lively recreation centre.SignificanceAs both a yachting and a social phenomenon the Americas Cup caused a fervour in Fremantle when it was held there in 1986. The enthusiasm for the event reveals how the sea, and Australians' relationship to it, influenced the social and physical terrain of the town.
