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Gidget Goes Hawaiian

Maker Columbia Pictures Corporation (American, founded 1924)

Date1961

Object number00008590

NamePoster

MediumInk on paper

DimensionsOverall: 910 x 355 mm
Display Dimensions: 910 x 355 mm

ClassificationsPosters and postcards

Credit LineANMM Collection Purchased with USA Bicentennial Gift funds

Terms

DescriptionThis promotional movie poster for 'Gidget Goes Hawaiian' was printed by the Columbia Pictures Corporation in 1961. The film starred Sandra Dee, Cliff Robertson, James Darren and Arthur O’Connell. The poster features an image of two men riding surfboards carrying two women on their shoulders.HistoryDuring the 1950s and 1960s Hollywood developed the beach movie as a genre. Plots usually centered on teenage gangs that lived around beach. The appeal of surfing in popular culture was in part due to the 1957 publication of Frederick Kohner's novel 'Gidget'. The novel was based on stories told to Kohner by his teenage daughter Kathy about a group of surfers at Malibu Point in California. Kohner was hired by Columbia Pictures to write a script for a film of the novel. The film 'Gidget' was released in March 1959, and was followed by sequels and television series created over the next three decades.SignificanceThis poster provides an example of the promotional material associated with beach party movies produced during the 1950s and 1960s.