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Image Not Available for 'Selling the Trade' articles
'Selling the Trade' articles
Image Not Available for 'Selling the Trade' articles

'Selling the Trade' articles

Author
Date1930s
Object numberANMS0463
NameArchive series
MediumPaper
ClassificationsEphemera
Credit LineANMM Collection Gift from Dale O'Sullivan
DescriptionThis archive series numbered [001] - [048] consists of sales material collected by designer Peter O'Sullivan. It includes 48 newspaper clippings of Benjamin Wilk's 'Selling the Trade' articles. HistoryPeter O'Sullivan became the first Australian to successfully design and manufacturer swimwear for export to the United States by creating two innovations. He won the world patent for the square belt buckle, known as the 'Superman' buckle, after it was incorporated into Superman's costume and he developed the small skirt across the front of both men's and women's swimsuits known as the 'modesty panel'. O'Sullivan's 'modesty panel' became a feature of Australian and international swimwear fashions right up until the 1970s. His Black Lance swimwear range in the 1930s featured low cut backs, fashionable colours and decorative flourishes.SignificanceThis is a rare archival collection with excellent display potential relating to Melbourne based swimwear designer Peter O'Sullivan. The collection documents all aspects of knitted swimwear production from the development of designs, to the choice of models, manufacture and distribution of swimwear. The collection illustrates the European and American influences on O'Sullivan's designs, as well as his innovations of the modesty-skirt and 'Superman' buckle.
Image Not Available for Clippings and articles relating to ocean bathing, surfing and swimming
Clippings and articles relating to ocean bathing, surfing and swimming
1930s
Image Not Available for Magazine articles and advertisements of woolen knitwear
Magazine articles and advertisements of woolen knitwear
1930-1938
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 81 "What do they know or your house who only its merchandise knows? that's a kiplingesque way of suggesting that there is a lot more to a manufacturer's
Article by Benjamin Wilk from Selling the Trade newspaper No 81 "What do they know or your house who only its merchandise knows? that's a kiplingesque way of suggesting that there is a lot more to a manufacturer's
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 38 "What is selling the trade? what part does it play in marketings? what is its relation to the other marketing operations
Article by Benjamin Wilk from Selling the Trade newspaper No 38 "What is selling the trade? what part does it play in marketings? what is its relation to the other marketing operations
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 63 "Any manufacturer can find out for himself how well he is selling the trade
Article by Benjamin Wilk from Selling the Trade newspaper No 63 "Any manufacturer can find out for himself how well he is selling the trade
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 68 "When orders are the only product selling, it is safe to say that the selling method has not been properly devised or executed
Article by Benjamin Wilk from Selling the Trade newspaper No 68 "When orders are the only product selling, it is safe to say that the selling method has not been properly devised or executed
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 36 "How many manufacturers put themselves in the place of a retailer when they plan their selling approaches, appeals and methods
Article by Benjamin Wilk from Selling the Trade newspaper No 36 "How many manufacturers put themselves in the place of a retailer when they plan their selling approaches, appeals and methods
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 45 "There are two seperate and distinct viewpoints from which a selling and advertising budget may be regarded and distributed
Article by Benjamin Wilk from Selling the Trade newspaper No 45 "There are two seperate and distinct viewpoints from which a selling and advertising budget may be regarded and distributed
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 67 "Some manufacturers might do well to ask themselves: in my selling am i on the attack or on the defensive
Article by Benjamin Wilk from Selling the Trade newspaper No 67 "Some manufacturers might do well to ask themselves: in my selling am i on the attack or on the defensive
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 51 "When it comes to methods of selling, some manufacturers seen to think that results can be obtained only through the use of force in one form or anoth
Article by Benjamin Wilk from Selling the Trade newspaper No 51 "When it comes to methods of selling, some manufacturers seen to think that results can be obtained only through the use of force in one form or anoth
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 62 "The highest form of business Insurance is vigorous, continuous, constructive selling
Article by Benjamin Wilk from Selling the Trade newspaper No 62 "The highest form of business Insurance is vigorous, continuous, constructive selling
Benjamin Wilk
1930s
Image Not Available for Article by Benjamin Wilk from Selling the Trade newspaper No 31 "Any maufacturer who stops to think about it will concede that one of the vital elements in his business success it proper trade relations
Article by Benjamin Wilk from Selling the Trade newspaper No 31 "Any maufacturer who stops to think about it will concede that one of the vital elements in his business success it proper trade relations
Benjamin Wilk
1930s